Trewithen – the ‘house of the trees’ – is a Georgian manor with subtropical gardens, farmland, parkland, and woodland. Its identity is rooted in history but focused on the future. Through on-site workshops, we uncovered the theme of 'backalong'—a phrase meaning 'some time in the past'—as the guiding concept. This reflection on the past to inspire the future shaped everything from the visual identity to signage. The result is an authentic yet contemporary brand identity grounded in Trewithen’s heritage.

SERVICES

Strategy, Branding, Art Direction, Website, Signage & Wayfinding, Advertising

Associates

Illustration by Jeremy Sancha
Photography by Danny North
Sign-writing by Signs of Good Taste
Fabrication by Ilex
Website build by MBB

Yallah thrives on its crew’s passion for exceptional coffee and their commitment to social, economic, and environmental prosperity. The brand’s lighthearted yet purposeful approach guided a rebrand focused on enhancing customer touchpoints and injecting personality. The ongoing partnership embraces humor and craft, resulting in a flexible identity system that evolves with the brand, pushing beyond conventional guidelines.

Services

Branding, Website, Packaging, Print

Associates

Photography by James Bowden
Video content by Embassy Media
Illustration by Josh Vyvyan

Ardtornish spans 11,500 hectares of moorland, grassland, woodland, and coastline. Its commitment to ecological restoration, conservation, and heritage informs every aspect of the brand. Drawing on the motif of an archway—a recurring symbol in the landscape, architecture, and gardens—I developed a cohesive identity that reflects the estate’s character. The result is a balanced visual language that speaks to tradition and modernity alike.

Services

Strategy, Branding

A collaboration between brands, photographer, and designer documenting a coffee-sourcing surf trip. The result: two artisan coffees with distinct personalities from small-batch suppliers. Focused on 35mm and medium format photography, the project culminated in a cohesive presentation across book design, packaging, and tasting cards. The outcome was a visually rich experience that reflects the passion behind the process.

Services

Branding, Packaging, Print

Associates

Photography by James Bowden

Inspired by the ‘Blue Mind’ concept—the meditative state experienced near water—I created a brand identity centered on a pulsing inner circle. This adaptable visual language speaks to the themes of mindfulness and connection, applied across social content, client worksheets, and branded experiences. The result is a coherent identity that feels both calming and purposeful.

Services

Branding, Social

Tresco Island’s luxury, hospitality, and craft converge within its unique environment. Over a decade, I’ve developed cohesive print, digital, and packaging projects that enhance the island’s charm without overshadowing it. The flexible identity system respects Tresco’s heritage while allowing creative expression across various campaigns.

Services

Strategy, Branding, Art Direction, Website, Print, Social, Advertising

Associates

Principle photographer: James Bowden

I led the brand rollout across 11 UK marinas, ensuring each location reflected Boatfolk’s mission of creating welcoming, water-centric experiences. The strategy encompassed signage, print, digital, and campaigns across multiple sub-brands. The result is a cohesive yet adaptable identity that feels rooted in each location’s unique character.

Services

Strategy, Branding, Art Direction, Website, Signage, Advertising

Associates

Photography by James Bowden. 

Tom Raffield’s craftsmanship and innovation are the foundation of this e-commerce experience. The project balances storytelling with functionality, encompassing UX design, social media, and e-newsletter campaigns. The result is a cohesive, sales-driven platform that showcases the brand’s commitment to excellence and creativity.

Services

Brand refinement, Website

Associates

Photography by Tom Young.

Drawing inspiration from music and rave culture and coastal elements, I developed a bold, memorable identity for Shoals Brewery. The founders’ passion for music and Porthleven’s landscape guided the design process. The result is an energetic brand system that feels both authentic and distinctive, resonating with the brewery’s playful yet purposeful ethos.

Services

Strategy, Branding, Packaging

Jacksons wanted a bold departure from traditional financial planning. I developed a playful identity system anchored by a unique emoji that adds character and personality. The result is a dynamic identity that spans digital, print, campaigns, and physical spaces, embodying Jacksons’ fresh, client-focused approach.

Services

Strategy, Branding, Website, Print

Associates

Photography by Tom Young

For 30 years, Norfolk Interiors has excelled in the superyacht and luxury property industries. After an acquisition, I led a rebranding effort spanning strategy, identity, and digital presence. The result is a cohesive identity system that reflects the brand’s expertise while remaining adaptable to evolving market needs.

Services

Strategy, Website, Print

Associates

Photography by Stuart Pearce/Yachtshot